Builder profile

Engineering leadership with founder ownership.

Senior Software Engineer and Co-founder / Managing Director in Karachi, building scalable web and cloud products for funded startups and enterprise teams.

Profile

What I optimize for

8+ years of experience building software solutions for international clients. Founded a Web & Cloud agency serving startups from leading accelerators. Led development of ALO, a cross-platform app for deskless teams with real-time communication and facility workflows. Passionate about JavaScript and knowledge sharing through blogs, podcasts, YouTube, and a ReactJS Coursera course.

Case studies

Recent build stories with measurable outcomes

Open a card for the full story. Each one is structured as context, approach, and outcome.

01 ALO.ai - Platform performance and operational visibility Performance + visibility 50% faster load time

Context

Deskless operations teams needed faster workflows and better live visibility across facilities.

Approach

Led frontend and systems performance work, introduced dynamic reporting architecture, and shipped interactive incident mapping tied to live workflow data.

Outcome

Cut platform load time by roughly 50% and improved operational decision velocity through real-time reporting surfaces.

02 Private aviation ops stack - CRM, voice, and workflow unification Automation + reliability Multi-system orchestration

Context

Critical workflows were spread across messaging, CRM, voice, and campaign tools with manual handoffs.

Approach

Built a unified integration layer across HubSpot, ActiveCampaign, LiveKit/SIP, and internal APIs with resilient routing and automation hooks.

Outcome

Reduced manual operational overhead and improved lead-response reliability with faster cross-system execution.

03 Founder delivery pods at Zenveus - speed with scale-readiness Delivery + scale 50+ products shipped

Context

Early-stage founders needed rapid MVP delivery without creating brittle architecture debt.

Approach

Standardized product/engineering delivery playbooks, scoped for fast iteration, and enforced production-grade architecture checkpoints.

Outcome

Scaled to 50+ international projects while materially improving delivery throughput and long-term maintainability.

Work history

Recent roles and impact

Co-founder / Managing Director

Zenveus.com - Karachi, Pakistan

Feb 2019 - Present

  • Increased company revenue and growth rate by 360% in 12 months by improving engineering delivery processes.
  • Spearheaded 50+ international software projects across SaaS, cloud, and web platforms.
  • Led and managed a team of 10+ software engineers as Lead Engineer and Engineering Manager.
  • Designed development strategies for founders in accelerators including Y Combinator and Founders Factory.
  • Built SaaS and cloud solutions with well-funded partners such as Kayna.io and Cloud303.io.

Software Engineer

Crisply.com - Denver, Colorado, USA (Remote)

Feb 2025 - Dec 2025

  • Delivered a unified AI-enabled operations layer for a leading private jet broker and maintenance operator, reducing manual handoffs across CRM, messaging, voice, and web workflows.
  • Improved campaign execution speed and lead-response reliability by automating mass email, SEO lead capture, and cross-system routing through custom adapters across HubSpot, ActiveCampaign, and internal APIs.
  • Built production voice operations on LiveKit + SIP with a full outbound/inbound dialer, enabling faster contact turnaround while keeping customer context synced across the stack.
  • Raised integration reliability by extending open-source systems (BlueBubbles, Chatwoot, Plane.so) with custom mailbox, SMS (Twilio 10DLC), auth, and background synchronization capabilities.

Software Engineer

ALO.ai - California, United States (remote)

Feb 2023 - Feb 2025

  • Reduced platform load time by 50% through deep performance profiling and memory optimization.
  • Architected dynamic reporting for task workflows with real-time visibility for enterprise operations.
  • Built interactive facility mapping for real-time incident visualization and ownership tracking.
  • Developed Grafana-based BI dashboards to support data-driven product and operations decisions.
  • Led key workflow automation features that improved communication and execution speed.
  • Supported enterprise customers including Levi's Stadium, Oakland Athletics, Dickies Arena, and University of Nebraska.

Software Engineer / Team Lead

Geeks of Kolachi LLC - Rochester, New York, USA (Karachi office)

Jul 2018 - Aug 2019

  • Focused on frontend engineering and MVP development for international startups.
  • Worked across web and React Native mobile deliverables.
  • Acted as engineering-product bridge in direct client communications and decisions.
  • Led projects including Billfox (German healthcare platform) and SalientInk (virtual outfit preview experience).

Core skills

Technical stack and leadership strengths

Frontend

  • ReactJS
  • NextJS
  • Astro
  • GraphQL
  • Redux Toolkit
  • React Query
  • StoryBook
  • PWA
  • TypeScript
  • SEO-driven websites

Backend

  • NodeJS
  • ExpressJS
  • NestJS
  • Apollo GraphQL
  • tRPC
  • Ruby on Rails
  • OAuth
  • Redis
  • Puppeteer
  • FastAPI
  • REST APIs
  • Background sync jobs

Databases

  • PostgreSQL
  • SQL
  • MongoDB
  • DynamoDB
  • RDS
  • Prisma
  • TypeORM

Cloud & DevOps

  • AWS
  • Docker
  • Grafana
  • GitHub Actions
  • Netlify
  • Vercel
  • DigitalOcean
  • Cloud Run
  • CloudSQL

Integrations, Automation & AI

  • HubSpot
  • ActiveCampaign API
  • BlueBubbles
  • Chatwoot
  • Twilio 10DLC
  • Custom adapters
  • LiveKit
  • SIP integrations
  • AI voice agents
  • Outbound/Inbound dialers
  • Plane.so
  • System orchestration

Credentials

Education and certifications

Education

BSCS

BS Computer Science, DHA Suffa University (2016 - 2020)

  • Dean's Honor List x4
  • Accepted twice at HackTheNorth (University of Waterloo)
  • Association for Computing Machinery member
  • 1st position merit scholarship (Fall 2016)

Certifications

4 certs
  • IELTS (Overall Band 8.0) May 2024
  • AWS Certified Cloud Practitioner Oct 2022
  • JavaScript Front-end Development Skill Certification (Upwork) Oct 2020
  • HarvardX CS50x (edX) Dec 2016